Haines Packing Company is an artisanal Alaska seafood processor located in the remote area of Haines, Alaska. It is independently owned and operated by Harry Reitze, a third-generation Alaskan.

Haines Packing Company stands out for various reasons, and one of my favorites is that Harry resides in the community where he operates his facility. He’s an involved member of the community and a genuinely stand-up guy. I absolutely love working with Harry, so I was thrilled when he asked for assistance in developing a new consumer-facing seafood master case.

This was our opportunity to bring the branding work we previously undertook in 2019 into another consumer-facing setting, and the results were quite spectacular. What I appreciate most about this box is that we’ve achieved a bold and striking graphic design while also managing to convey a faithful representation of the origin story and iconic landmarks.