If you live in Alaska, you will know that we’ve built a spectacular brand for Alaska Seafood. Beneath the surface, the politics of fish can get pretty wild. We had the honor of developing this ad campaign for our client, the Copper River / Prince William Sound Marketing Association, to communicate messages about commercial fishing and sustainability that were important to their members, the commercial fishermen of Copper River and Prince William Sound. Ads appeared digitally in large format at the Ted Stevens International Airport in Anchorage, Alaska, in Edible Alaska magazine, among other digital media.